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Damien Oumanetz, French SEO and GEO consultant

Damien Oumanetz, French SEO & GEO consultant

Founder of Aardvarks Digital. Since 2010 I have helped companies win traffic and customers on Google, and now in AI answers. From Zalando to SMEs, via Galeries Lafayette and Evaneos, with a strong international side: nine markets worked on, from France to the United States.

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In short

Since 2010in SEO, in agencies, in-house and as a freelancer
9 marketsworked on: France, Belgium, Switzerland, UK, US, Germany, Italy, Spain, Netherlands
5M+URLs on the largest e-commerce sites I have optimised
3client recommendations on Malt

Background

SEO since 2010, from global brands to SMEs

  • Today
    Aardvarks Digital, by Damien Oumanetz
    SEO and GEO consultant. I help companies win customers in France on Google and in AI answers. Based in La Roche-sur-Yon, in western France, working remotely. See SEO in France for international SMEs.
  • 2023 – 2024
    Evaneos
    Interim Lead SEO for 10 months: a team of 3 people and 7 freelancers, content production up from 20 to 160 pieces a month, in 4 languages.
  • 2022 – 2024
    Frontline (Boehringer Ingelheim) · Lyon
    SEO Manager: 150 pages rebuilt after the Drupal 9 migration, SEO traffic doubled in a year. FrontPro launch: 65 of 93 tracked keywords in the top 10.
  • 2021
    Founding of Aardvarks Digital
    In La Roche-sur-Yon, to bring this method to SMEs.
  • 2017 – 2024
    Freelance SEO consultant
    Inderwear (SEO revenue +450%, traffic x4, US and UK launch), Oscar et Lola, Bionaturista (Prestashop redesign), Savin’ Tax Free (app and website), Cetih (Bel’M +6,000 and Zilten +3,000 keywords in the top 100).
  • 2016
    Galeries Lafayette
    Head of SEO: indexing, category redesign, training of the marketing and product teams.
  • 2013 – 2016
    ESV Digital · Paris
    Agency SEO expert: Roland-Garros, Assurland, VivaSon, Carte Zéro, La Maison Bineau, Sabon…
  • 2010 – 2013
    Zalando · Berlin
    SEO Manager for France, Belgium and Switzerland. 18 million SEO visits a year two years after the French launch, and 30% of total traffic.
  • 2010
    Club Café Gourmet
    Webmaster and SEO officer: SEO copywriting, WordPress blog, e-merchandising.
  • 2009
    Ciao · Munich
    Assistant Content Manager: category pages, navigation and product feeds for a price comparison site.

References

They trusted me

Reference logos: Zalando, Galeries Lafayette, Inderwear, Evaneos, Frontline, Assurland, Cetih, Devoteam, VivaSon, Sabon, ReCollection
FashionZalando · Galeries Lafayette · Inderwear · Roland-Garros · Kronos 360
HealthFrontline · Dexter · VivaSon · Bionaturista
Insurance & bankingAssurland · MSH · La Médecine Libre · Savin’ Tax Free · Carte Zéro
Home & renovationCetih · La Maison Bineau · ReCollection
OtherEvaneos · Devoteam · Sabon · Le Chemin de la Nature · La Compagnie des Indes

Recommendations

What people I’ve worked with say

Genuine recommendations published on Malt, translated from French.

Damien was interim Lead SEO at Evaneos for 10 months, managing 3 people and a pool of 7 freelancers. He led impactful redesign projects, especially in content production at scale.
Claire BalayHead of Growth · EvaneosMalt recommendation, 16 May 2024
Very good collaboration with Damien. Proactive and attentive to my business challenges.
Julien RobinetProduct Manager · Boehringer Ingelheim FranceMalt recommendation, 12 September 2024
I want to highlight his expertise in setting up a solid framework and a long-term vision for our SEO projects. […] I highly recommend Damien for any assignment requiring strategic and efficient SEO project management.
Aurélia NeletContent SEO Project Manager · FreelanceMalt recommendation, 18 April 2024

See the recommendations on Malt →

How I work

One contact, a clear method

  1. CheckI look at where you stand in France on Google and in AI answers, against your French competitors.
  2. Action planI prioritise what will pay off fastest, with a clear budget.
  3. ImplementationTechnical work, French content, links: I do it or manage it, depending on your budget.
  4. Monthly reviewRankings, traffic, leads, AI citations: figures, not jargon.

What I do myself

SEO and GEO strategy, audits, French content (briefs and writing), link building, Google Ads and results tracking.

With trusted partners

For projects that need other skills (custom development, design, large-scale production), I work with partners I coordinate. You keep one contact: me.

Tools

Semrush, Ahrefs, Screaming Frog, Oncrawl, Google Search Console, Google Analytics, Looker Studio, WordPress, Prestashop, Drupal.

Education and languages

Master’s degree in Languages and e-commerce (2010), bachelor’s degree in Applied Foreign Languages, English and German, with an Erasmus year (2008). Native French, fluent English, working German and Italian.

Let’s talk about your visibility in France

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