French SEO consultant · for international companies
Win French customers on Google and AI search
I’m Damien Oumanetz, an SEO consultant since 2010 (Zalando, Galeries Lafayette, Evaneos). I help international companies get found by French buyers on Google.fr, ChatGPT and Google’s AI answers.
Damien Oumanetz · Aardvarks DigitalI reply personally, within 24 hours.
Where to start?
What do you need to win customers in France?
Pick your situation: I’ll show you how I handle it, with prices.
Real examples: Zalando (launch in France) · Inderwear (international e-commerce) · Evaneos (content in 4 languages)
VAT not applicable, article 293 B of the French General Tax Code.
Why a French consultant?
French search is not English search in French
French buyers use their own words, trust their own media and ask AI assistants in French. Your pages need to speak that language, not just translate yours.
Free · within 24 hours
Your free France visibility check
Before we talk about price, I look at where you stand in France. You receive a private page with:
- Your rankings on the searches French buyers make, against your 3 main competitors in France
- How French people search for what you sell, compared with the wording of your French pages
- What ChatGPT and Google’s AI answers say about your category in French, and whether you are cited
- Technical checks of your French version: indexing, hreflang, mobile speed
- 3 priority actions, with the traffic potential of each
- 1You fill in the form1 minute: your website, your business, what you sell in France.
- 2I prepare your checkWithin one working day, on a private page you can read on your phone.
- 3We talk for 15 minutesIf you wish. You leave with a clear plan, even if we don’t work together.
Case studies
Brands I helped grow across borders
For each mission: the starting point, what I did and the measured result.
The challengeLaunch the French site of a German retailer and make it visible on Google France.
What I didAs SEO Manager in Berlin, I built and ran the SEO strategy for France, Belgium and Switzerland.
Entering the French market? See French SEO →The challengeSell more through Google, in France first, then in the United States and the United Kingdom.
What I didNew site structure, rewritten categories and product pages, an English version, inbound links.
Also: Google traffic x4, and a third of Google revenue made in English.
Selling online in France? See French SEO →The challengeProduce SEO content at scale for the French, German, Spanish and Italian markets.
What I didSet up a content factory and managed a team of 3 people and a pool of 7 freelancers.
💬 “He led impactful projects, especially in content production at scale.” Claire Balay, EvaneosNeed content in French? See French SEO content →Swipe to see the 3 cases →
Sources: client tracking data (Inderwear), in-house reporting (Zalando, Evaneos). Missions carried out in-house, as a freelancer or in an agency.
Who am I?
Your single point of contact in France
Damien Oumanetz
SEO & GEO consultant · founder of Aardvarks DigitalSince 2010, I have led SEO for Zalando in France, Galeries Lafayette and Evaneos, then worked as a freelancer for brands such as Inderwear, Frontline and Cetih. Today I apply the same method to companies that want to win customers in France, on Google and in AI answers.
- 👤You talk directly to the expert doing the work: no salesperson, no junior.
- 🎯SEO and GEO handled together, for Google and for AI assistants.
- 📊A clear monthly report: rankings, traffic, leads, AI citations.
- 🤝No long-term contract: you stay for the results.
Background
- TodayAardvarks Digital · FranceThe same method, for companies that want to win customers in France, on Google and in AI answers.
- 2023 – 2024EvaneosLead SEO: set up a content factory (FR, DE, ES, IT) producing 160 pieces of content a month instead of 20.
- 2022 – 2024Frontline (Boehringer Ingelheim) · LyonSEO Manager: 150 pages rebuilt after the Drupal 9 migration, SEO traffic x2 in a year. FrontPro launch: 65 of 93 tracked keywords in the top 10.SEO traffic ×2💬 Julien Robinet’s review
- 2017 – 2024Freelance SEO consultantInderwear (SEO revenue +450%, US/UK launch), Oscar et Lola, Bionaturista, Savin’ Tax Free, ReCollection, Cetih (Bel’M +6,000 and Zilten +3,000 keywords in the top 100).SEO revenue +450%📈 The case
- 2016Galeries LafayetteHead of SEO: indexing, category redesign, team training.
- 2013 – 2016ESV Digital · ParisAgency SEO expert: Roland-Garros, Assurland, VivaSon, Carte Zéro, Sabon…
- 2010 – 2013Zalando · BerlinSEO Manager for the launch of the French site: 18 million Google visits a year after 2 years. Strategy for France, Belgium and Switzerland.18M Google visits/year📈 The case
What people I’ve worked with say
Genuine recommendations published on my Malt profile, translated from French.
Damien was interim Lead SEO at Evaneos for 10 months, managing 3 people and a pool of 7 freelancers. He led impactful redesign projects, especially in content production at scale.
Very good collaboration with Damien. Proactive and attentive to my business challenges.
I want to highlight his expertise in setting up a solid framework and a long-term vision for our SEO projects. […] I highly recommend Damien for any assignment requiring strategic and efficient SEO project management.
FAQ
Your questions about SEO in France
What does the free France check include?
A private page with your rankings on French searches against 3 competitors, how French buyers search for what you sell, what AI answers say about your category in French, technical checks of your French version and 3 priority actions. You get it within one working day, with no commitment.
Can’t we just translate our website into French?
Translation keeps your wording, but French buyers often search with different words, and some pages need a different angle for the French market. I start with keyword research in French, then adapt your pages and write what is missing. A translation is a starting point, not a strategy.
Do I need a .fr domain to rank in France?
Not necessarily. A French section on your main domain (for example /fr/) with correct hreflang tags can rank well and benefits from the authority you already have. A .fr domain can build trust in some sectors, but it starts from zero. I recommend the option that fits your site and your markets.
How much does SEO in France cost?
My monthly SEO plans start at €890 (Starter plan) and €1,490 (Growth plan), with no long-term contract. After the free check, I suggest a budget that fits your goals in France.
How long before you see results?
Quick wins, such as technical fixes and pages close to the first page, often move within a few weeks. Lasting rankings on competitive French searches usually take 6 to 12 months.
What about ChatGPT and AI search in France?
It is included. Every month I check whether your brand is cited by ChatGPT, Perplexity and Google’s AI answers for French queries, and I adapt your content so it gets cited more often.
Do you work remotely?
Yes. I am based in France, in Vendée, and everything runs by video call and email, wherever your company is based.
Free first step
Your free France visibility check, within 24 hours
I look at your rankings on Google France and your presence in French AI answers, then send you 3 priority actions. No commitment, no jargon.
I reply to you personally.
