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French SEO audit: what holds your French site back, and in what order to fix it
The technical set-up of your French version, French keywords, content, links from French websites and visibility in French AI answers: a full diagnosis, a prioritised action plan and a video debrief in English. Done by me, a French SEO consultant since 2010.
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What is a French SEO audit, and when do you need one?
A French SEO audit is a full diagnosis of how your website performs in France: what stops Google.fr from crawling, understanding and ranking your French pages, which French searches you miss, how your content reads to a French buyer, which French websites link to you, and whether French AI answers mention your brand.
It is useful before you launch in France, when your French version brings little traffic or few leads, after a migration or the launch of a new French section, or when French competitors keep outranking you. The deliverable is not an 80-page report: it is a prioritised plan with quick wins, medium-term work and what your own team can do.
Aardvarks Digital is me, Damien Oumanetz. I led SEO for Zalando’s French launch, for Galeries Lafayette and for Evaneos. More about me.
- Done byMe, from analysis to debrief.
- Lead time3 working days (Express), 5 working days (Complete).
- DeliverablesReport in English, prioritised action plan, video debrief.
- PriceFrom €490 excl. VAT, one-off, no subscription.
- RemoteYou share access, I do the rest.
What the audit covers
Five areas, checked from a French point of view
Each area ends with concrete recommendations, ranked by impact and effort.
International set-up
Can Google show your French pages in France?
- hreflang and canonical tags
- /fr/ folder, subdomain or .fr domain
- Indexing and crawling of French pages
- Mixed languages, redirects by IP
- Speed and Core Web Vitals
French keywords
The searches French buyers really make
- Gap between translated and real French searches
- Search intent in France
- Pages to create, merge or rewrite
Content and trust
Do your pages convince a French buyer?
- Localisation quality, titles, meta descriptions
- Prices, delivery, returns, legal pages
- French reviews and references
Links from France
Your authority on Google.fr
- French referring domains
- Gap with French competitors
- Toxic links to disavow
AI visibility in French
What ChatGPT and Google AI say in French
- Citations of your brand
- Sources the AI uses in your category
- Content to adapt
The method
How it works, step by step
- 1Day 1Brief and accessA short questionnaire on your goals in France, then access to Search Console, Analytics and your site. The analysis starts the same day.
- 2Days 2 to 4AnalysisFull crawl, Search Console filtered on France, French keyword data, 3 French competitors and the answers AI assistants give in French.
- 3Day 5ReportFindings by area and a prioritised action plan: quick wins, medium term, long term. French examples are explained in English.
- 4AfterDebriefOne hour on video to walk you and your team through it. You can apply it yourselves, with your agency, or with me.
Prices
How much does a French SEO audit cost?
A fixed price, agreed before we start. No subscription.
French sites or sections up to 20 pages. Delivered in 3 working days, 30-minute debrief.
Request a quote20 to 100 pages, SMEs, e-commerce. AI visibility in French, 3 French competitors, 3-horizon action plan, one-hour debrief. Delivered in 5 working days.
Request a quoteOver 100 pages, large e-commerce, several countries. Complete audit, in-depth AI analysis and one month of support.
Let’s talkFAQ
Your questions about the French SEO audit
What is the difference between the free France check and the audit?
The free check is a first look within 24 hours: your rankings against 3 French competitors and 3 priority actions. The audit goes through every page, link and search, and gives you a full action plan. The check tells you whether an audit is worth it for you.
Can you audit a French site before it goes live?
Yes. A pre-launch audit covers French keyword research, the structure of your French section, the hreflang plan and the pages to localise first. It is the cheapest moment to get France right.
Do I need to speak French?
No. The report and the debrief are in English. Every French example is explained, so your team can act on it without speaking French.
Can you implement the recommendations?
Yes. The audit becomes the starting point of a monthly SEO plan for France, without doing it twice. You can also hand it to your own team or agency.
Does the audit cover visibility in AI answers?
Yes, in the Complete and Premium audits: I check whether your brand is cited when people ask AI assistants about your category in French, which sources they use, and what to adapt.
Let’s get started
Want to know what holds your French site back?
Start with the free France check: your rankings against 3 French competitors, the first blockers spotted and 3 priority actions. Within 24 hours, no commitment.
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