Guides for foreign companies that want to win customers in France: international SEO, localisation, hreflang, AI search and the French market.
Most international SEO checklists are generic. This one is built for France: French search habits, URL structure, hreflang, localised content, the trust signals French buyers expect, links and AI search.
.fr domain or /fr/ folder, fr or fr-FR, return links, x-default: how hreflang works and how to set it up when you launch a French version of your website.
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